Hear her Out

Agency/Brand:

REI - #ForceOfNature

Client:

REI - #ForceOfNature '20

Role:

Cinematographer/Editor

Scope:

Cinematography
Video Editing
Color Grading

Overview:

In March of 2020 we celebrated Women’s History Month and International Women’s Day by inviting everyone to share their untold stories of women in the outdoors. We want to hear anecdotes that range from the fearless women who scale mountains to the ones who find pure joy in gardening—and everything else in between. In support of the sustained #ForceOfNature campaign, executions included: stills and video content for social media, in-store activations, email, posters, and event registration content.

Role:

In late December ’19 and early January ’20 with a small team of creatives, I traveled to NYC, San Francisco, and Portland to capture the stories of three prominent women in the outdoor space. My role was to capture and assist in Art Directing video narratives that I would later edit/color grade in support of IWD ’20. Assets were used across all social media platforms, on rei.com, and the Co-op Journal.