Co-op Cycles

Agency/Brand:

REI

Client:

REI Internal Brand - Co-op Cycles

Role:

Cinematographer/Video Editor

Scope:

Cinematography
Video Editing
Color Grading
Sound Design

Overview:

After departing from the legacy cycling brand, Novara, REI went many years without a footprint in the space. Until 2017, when the company reimagined the line of bikes and introduced Co-op Cycles. Designed and developed internally, Co-op Cycles is the next chapter of evolution in cycling for REI. Built to compete with all of the major bike brands, at a price point appealing to the broader consumer.

Role:

From 2017 to 2019, I worked on the brand in various forms. Work included; location photography, cinematography, video editing, sound design, color grading, and campaign presentation materials. I was lucky enough to have worked on this brand from its inception and launch, to where it is today.