evo Holiday Integrated

evo's first fully integrated advertising campaign initiative. A full front-to-back ad campaign that encompassed all media channels, with multiple segments in storytelling. Developed an overarching story concept that supported the holiday season (overarching), Black Friday/Cyber Monday (prime segments), Giving Tuesday (cause/community segment), as well as "winter/backcountry" (long tail, sales peak segment). Initiatives touched website, paid media, social, email, print (magazine ads), in-store - with supporting conceptual graphic art and design system to support.

Role:

  • Creative Director

Project Scope Overview:

  • Campaign Advertising
  • Concept development
  • Storytelling
  • Traditional Media Concept/Production Design

Light the Dark

This time of year, it takes darkness to see the light. The darkness of waking up at an ungodly hour, Of getting your pack ready the night before. And shaving seconds off your coffee-making routine, of skinning up a mountain before the sun has crested it. And then?

Ignition.

Welcome to the warmest, brightest season of all, Welcome Winter.

Let’s light it up.