Partnered in Powder

A fully integrated brand campaign announcing the exclusive partnership between evo and, Japanese outdoor apparel brand, Oyuki. Campaign touch points included web, email, paid-media, social, print, and in-store installations.

Role:

  • Creative Director

Project Scope Overview:

  • Fully integrated brand campaign development
  • Graphic design and development implementation
  • Advertising process introductions and team leadership

Deep Ties – Oyuki, Only at evo.

We love how powder has the power to bring people together.

Bryce met Matt, the founder of OYUKI, while on a ski trip to Niseko, Japan – one of the snowiest places in the world.

The two formed a friendship as they floated through Niseko’s gloriously deep pow. And that connection, forged in the mountains, continues today.