https://www.youtube.com/watch?v=MAhGyt_28jw

Products in Focus

For evo's last holiday brand campaign initiative, the focus was to "push product". Working alongside Seattle photo legend, Jon Mittelstaedt, we pitched a concept on how we could achieve just that. We'd utilize a unique approach to studio photograph that brought products into focus using lighting and negative space.

Role:

  • Creative Director

Project Scope Overview:

  • Brand Campaign concept strategy
  • Studio Photography
  • Art Direction & concept development

Experimenting with light

Developed a new approach to bringing products into focus for evo’s Holiday ’21 brand campaign. Leveraged lighting and negative space in a studio environment to highlight specific products in detail that would be used throughout all of the campaign promotional material.

Collaboration acknowledgments: